Today, companies understand that in order to stay relevant and be successful, they must continuously improve. Improvement will take out-of-the-box thinking and a culture that welcomes creativity and innovation.
Creativity and innovation are not one and the same. Creativity is the generation of new ideas by individuals and teams. Innovation is the process of converting those ideas into new products, business practices, and strategies that create value. It is a meaningful distinction because creativity needs to be translated into something concrete for it to generate value. As Lewis Duncan once cleverly said: “Innovation is the ability to convert ideas into invoices.”
Innovation, which is the lifeblood of successful businesses, begins with “I.” What’s more, it describes a process founded on a series of interrelated elements, all of which begin with “I.” We call these the Six “I’s” for Innovation: inspiration, imagination, ideas, insight, invention, implementation.
Organizations that encourage these six “I”s are more successful in translating innovation into market success.
Are you interested in learning more about Creativity and Innovation? Acuity Institute is offering our new Creativity and Innovation Certification.
To celebrate the release of this and our new courses, enter the coupon code NEW20 at checkout. Act now — this offer will end on February 28th.
